A key objective for the BCIA is to increase the level of skill and competence in the building controls sector which led to the development of the Building Controls Professional Assessment (BCPA). The BCPA aims to help professionals in the UK controls sector demonstrate their competence in core technical skills and a dedicated campaign was required to promote both the Assessment and the new assessment centre.
The objectives of the campaign for Keystone Communications were twofold. Firstly we needed to raise awareness of the BCPA internally with BCIA members to create a ‘push’ demand for the assessment. Secondly we needed to raise the profile of the BCPA externally and create a ‘pull’ demand from installers who can demonstrate their competence by achieving the BCPA.
The need to raise awareness internally was satisfied in a number of ways which included:
The need to raise awareness externally to the wider construction market was satisfied in the following ways:
The assessment centre is now up and running and offering Assessments, with enquiries growing at a steady rate. The next steps for Keystone Communications will be to use our contacts with JIB/ECS to help develop a new Gold Card which will only be available to those who have achieved the BCPA.
Photographs from Keystone Communications events that you see on our website were taken by our favourite London-based photographer Rob Clayton