Keystone Communications doesn’t leave anything to chance – we therefore start work by developing a Marketing and Communications Strategy to ensure that we really understand your business, your products and what you want to achieve from your PR and marketing.
In order to ensure that the right messages are delivered at the right time to the right people we will therefore work with you to:
• Identify the overall key messages for your business.
• Identify the key audiences and stakeholders.
• Identify the key messages for each group.
• Provide a clear and concise plan for the delivery of these messages.
It is our understanding of your business that will ultimately lead to the success of your PR and marketing activity because it will allow us to do what we do best – promote you, and your products and services to your prospective customers.
Not all of our clients need everything and that is why we develop a Marketing and Communications Strategy – to ensure that we only offer the services which you require. We also accept that things may change over time, so even when the strategy is complete we will still evaluate the services which we offer you to ensure that we continue to meet your needs as a business.
The following is a list of the services offered by Keystone Communications which would be used to form an integrated campaign that is unique to your business.
PRESS LIAISON
One of the key benefits of working with Keystone Communications is access to our industry knowledge and our extensive database of media contacts. Keystone Communications will work with these contacts on your behalf to ensure regular coverage in all of the key industry publications.
SOCIAL MEDIA
It’s not just a case of getting your message out there on Twitter – you need to get it out there to the right people. Keystone Communications knows how to get a hashtag trending and who to engage with to ensure results.
PRESS EVENTS
Keystone Communications has extensive experience in organising and managing press events which range from small product launches which are aimed at specific members of the press to large conferences.
Our team can provide the following services:
FEATURES
Every member of the Keystone Communications team is an ex-journalist and we pride ourselves on our ability to produce both technical and non-technical features in-house.
MEDIA EVALUATION
We provide a digital press cuttings service to all of our clients on request which allows them to review the exposure they have gained as a result of working with Keystone Communications.
PROFILE OPPORTUNITIES
Keystone Communications has previously gained speaker opportunities on behalf of clients at a number of leading industry events. As a company we also assist with the preparation of speeches and presentations to ensure that everything goes smoothly on the day.
MARKETING COLLATERAL
Having the right marketing material is key to the success of any business and it is something which we handle on behalf of many of our clients. We have worked on all types of creative projects for both traditional and digital marketing campaigns, ensuring that our clients always stand out from the rest.
NEWSLETTERS
Newsletters are an excellent way to convey a businesses key messages and it is something which can be researched, written and designed by Keystone Communications. We also utilise a specialist e-newsletter system to allow us to target your audience in the most effective manner.
ADVERTISING
If advertising is something that you would like to pursue then we can handle the research, design and booking on your behalf to produce adverts which are in line with your corporate branding.
AWARDS
A key part of any marketing strategy is third party endorsement and therefore we believe that industry awards should feature in the marketing activities of our clients if they are relevant. Putting together a good award entry takes time but we believe that if it is worth doing then it is worth doing well and therefore Keystone Communications will gather together the data required for your entry and submit the best possible application on your behalf.
EXHIBITIONS
Keystone Communications has managed exhibition attendance on behalf of clients for many years and our experience in this area is extensive. Our involvement can include researching the right exhibitions; liaising with the exhibition organisers to achieve a desirable stand rate; assisting with stand build-up and managing the stand throughout the exhibition.
