Keystone Communications is a full-service Business to Business (B2B) PR, marketing and events consultancy that specialises in the building services and electrical sectors.

Unlike many PR consultancies we do not believe in a ‘one size fits all’ approach. We therefore only offer our services to companies who operate in the building services and electrical sectors. We know our markets and we also know the people who work within them.

Keystone Communications is built upon a solid foundation of industry knowledge through the experience of the Managing Director, Tracey Rushton-Thorpe and the Account Director, Michael Crane who have worked for over 30 years in these sectors as editors of some of the leading trade publications.


Staff photo


Managing Director

Tracey was the editor of both Building Services and Environmental Engineer (BSEE) and Electrical Wholesaler for 14 years before joining Keystone Communications. Her extensive knowledge in both the electrical and building services industries is invaluable to the team as is her journalistic experience and media contacts which ensure regular coverage in the key titles for all of Keystone’s PR clients. Tracey also has a wealth of event management experience and this, together with her attention to detail means that all of our client events are executed with precision.

Staff photo

Michael Crane

Director of PR

Michael worked as a trade journalist for well over a decade and was Group Editor at Electrical Contracting News (ECN) for six years before joining Keystone Communications in 2016. During his time with ECN Michael was also responsible for sister publication Network Communications News (NCN) and oversaw the launch of the leading data centre title – Data Centre News (DCN). With an in-depth understanding of the electrical sector, Michael has extensive experience of writing and editing articles and knows how to engage the reader.

Staff photo

Leandra Graves


After studying journalism and media, Leandra worked as a freelance journalist before embarking on a Press Officer role with Formula One Management. During this five year period, Leandra was responsible for sourcing unique content for their online magazine The Insider and later became the Deputy Editor for the publication. Her ability to work to strict deadlines in a high-pressured and ever-changing environment was a key part of her role and this, together with her journalistic and social media skills, make her an integral part of the team.

Staff photo

Russell Drury

Account Manager

Russell has worked on various trade publications since taking an NCTJ course in Magazine Journalism. He initially worked as a freelancer before joining Electrical Contracting News (ECN) and Network Communications News (NCN) as Assistant Editor. Russell later became Editor of Data Centre News (DCN) and then Editor of ECN. His time as a journalist means he knows how to write a great story and pitch it to the right audience and his extensive knowledge of the electrical industry is invaluable.

Staff photo


Marketing Executive

Rianna joined the team while studying for her BA (Honours) Business Management and Marketing degree and quickly became the ‘go to’ person for all of our creative needs. Her wide range of digital media experience is definitely an asset to the Keystone Communications team and she uses this experience to bring all of our client PR campaigns to life through social media engagement, eye catching images and the use of infographics.

Staff photo



Hayley joined the team from Terrington Media where she worked across several B2B titles managing a busy publishing schedule and readership database. Hayley’s exceptional organisational skills and her knowledge of social media and email marketing campaigns make her an asset to our client management team. Hayley also brings event management experience to the team and is in charge of running a number of Awards events for our clients.

Staff photo


Events Executive

Amanda brings a wealth of administrative experience to the team which is invaluable when organising the wide range of events in the Keystone Communications portfolio. Her organisational and problem solving skills together with her attention to detail and ability to keep calm under pressure mean that our clients know their events are always in safe hands.

Staff photo

Creative Design

Keystone Communications has a creative design team which is responsible for bringing all our campaigns to life.  They have worked on all types of creative projects for both traditional and digital marketing campaigns, ensuring that our clients always stand out from the rest.